Taki, the engage-to-earn social network, aims to create a better community by rewarding users with a stake in the network itself. Traditional social networks have become stagnant and exploitative: bombarding users with advertisements, operant conditioning for engagement, and preventing free movement. These problems stem from a fundamental incentive misalignment between the users who create value and the platform that extracts it. The new tools and paradigms of web3 offer an opportunity to create a better system. Engage-to-earn rewards user contributions. Free-flowing tokens enable low-friction value transfer. User coins deepen creator-audience relationships and create new engagement vectors. Decentralized organizations grant users governance over their own platform. Composability on-chain unlocks the interoperable potential of the whole blockchain ecosystem. Taki promises a better social network, shifting focus from the social graph to the value graph.
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